By Nathalie Voit
Disney’s beloved streaming service is set to get more expensive.
According to an announcement by The Walt Disney Company on Aug. 10, Disney+ will raise the price of its standard subscription plan to $10.99, up from the current monthly price of $7.99. An annual ad-free subscription for Disney+ “Premium” will cost $109.99.
Disney+ will also launch a new ad-supported subscription plan called Disney+ Basic. The lower-priced tier offering will retail for $7.99 a month, the same price viewers now pay for a standard subscription. Disney+ Basic will not be available for an annual membership price.
Disney’s other streaming services, Hulu and ESPN+, are also getting more expensive.
The Disney Bundle, which includes access to all three streaming providers, is also getting a price hike.
Effective as of December, a Basic Disney bundle with access to Disney+ and Hulu (with ads) will cost $9.99 a month. The Basic bundle with ad-supported tiers of Disney+, Hulu, and ESPN+ will be available for $12.99 monthly.
Disney’s “Legacy” bundle plan, featuring an ad-free tier of Disney+ and ad-supported tiers of Hulu and ESPN+, will maintain its existing price of $14.99 a month for current subscribers. The new Premium Disney bundle, featuring no ads on Disney+ and Hulu, and an ad-inclusive tier of ESPN+, will be priced at $19.99 per month.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” Chairman at Disney Media & Entertainment Distribution Kareem Daniel said in a statement.
The new price points will go into effect on Dec. 8.
