By Nathalie Voit

Uber recently announced the launch of Uber Explore, a new feature in the Uber app that will allow users to “browse and book experiences” ranging from dinner reservations, concert shows, live events, and other trending activities in cities across the U.S.

Users will find the new feature in the “Explore” tab in the Uber app. Customers interested in booking tickets to events can pay directly with their Uber Wallet or default payment method in the app, Uber said.

The new service promises a seamless and hassle-free shopping experience.

The Explore tab will display categories like “Food and Drink,” “Workout,” “Arts & Culture,” “Music & Shows,” “Nightlife,” and more. Uber will also provide users with personalized recommendations based on their Uber and Uber Eats app history. The ride-hailing service will suggest places to explore in a user’s city based on their favorite places to go and where they have eaten in the past, Uber said.

The company offers 15% off rides up to $10 for customers who try the new feature. Deals will vary depending on what’s popular in an area, Uber said.

The service is currently available in 14 U.S. metropolitan areas: Atlanta, Chicago, Dallas, Houston, Los Angeles, Memphis, Minneapolis–St. Paul, New Orleans, New Jersey, Upstate New York, Orlando, San Antonio, San Francisco, Seattle. Uber Explore is also available in one international city (Mexico City), Uber said.